mFortune was the recent recipient of the Rising Star award at the eGR Awards, considered to be one of the most prestigious events in the iGaming industry. mFortune’s online bingo platform allows players to play bingo anytime, anywhere.
mFortune Mobile Phone Casino earned the eGaming Review Operator Award for Rising Star at the most recent 2011 event at The HAC London. These prestigious awards are in recognition of egaming excellence, rewarding the top performing companies within the industry. mFortune’s mobile casino platform allows players to play casino games anytime, anywhere.
“Winning the 2011 EGR Rising Star award is a fantastic achievement for mFortune. The award is in recognition of the exponential growth and huge strides achieved in such a short time. We have a clear vision at mFortune of where we want to be; this is just the start”
James Goode, mFortune Marketing Manager.
mFortune’s mobile casino games are number one in the UK market. The casino has a £13m+ monthly prize payout, fast payment turnaround, and weekly prize draws. Players are able to access one of mFortune’s 12 exciting casino games from virtually any handset for on-the-go game play that can conveniently be paid through standard mobile billing.
About mFortune Mobile Casino
mFortune is the leading brand in mobile gaming and has just launched a first-of- its-kind multiplayer Texas hold ‘em poker game. The brand supports over 400 mobile handsets, including the Android and iPhone and features 12 high-quality 3D Java games. mFortune Mobile Casino is licensed by the UK gambling commission.
One of the best loved features of Bingo is undoubtedly chat. Players love to chat to each other and have a good old chin wag. Indeed, active chatters say mFortune bingo is legendary for a variety of reasons including banter, fun sheer camaraderie. Chat rooms can be a fantastic place to express ones feelings or opinions, or openly discuss topics of mutual interest. Online Bingo chat brings players together similar common interests, whilst also sharing at least 1 mutual interest- bingo. The camaraderie of mFortune chat rooms allows players to engage in themed topics and discussions, some lively, some outrageously funny and interactive. There have been many, many ever lasting friendships that have been forged in the chat rooms. All players are welcome in the mFortune chat rooms.
5 Recent Favourite Bingo Chat Topics
Bingo Relationships
Bingo player’s love to gossip about relationships and this can often spark chat frenzy amongst chatters. Dates, men, woman, the ideal partner, ideal first date, worst date and who’s hot or not are frequent topics for online bingo players. Bingo chatters are known to love their juicy gossip and spill the beans on a variety of areas within relationship chat. Players also need not worry about identity; bingo chat user’s anonymous nicknames and this is what others players will see.
Bingo Quizzes and Games
Online bingo chatters love games and quizzes. These can often be related to bingo, music, sport or current TV, like the X factor or Big brother. Bingo players often love to play quizzes and games and there are no shortage at mFortune bingo.
Bingo Sing Along
Bingo players just love sing alongs! Admin can often can be found busily researching music songs and playing along a game style like hit tv show don’t forget the lyrics. This generates loads of fun and tests bingo players music knowledge to the max! Know your music? Come and join the bingo ‘chatalong’!
Bingo I Spy
From time to time, players like to play a little bit of I- Spy for fun. This popular guessing game can be transferred to mobile bingo and is extremely fun!
Bingo Jokes
Bingo chat provides a happy hunting ground for jokes. There have been some absolute classics and there have been some absolute shockers! Bingo chatters are renowned for their loving fun sense of humour and lol nature.
According to recent studies, more than 5000+ people a year meet their lover in bingo chat, but what is driving this romantic phenomenon?
Bingo is loved and played by millions of players every minute, everyday day in the UK and perhaps unsurprisingly, it’s easy to understand why bingo chat rooms may become a hotbed for romance. Bingo chat is not too dissimilar to social networking sites, such as facebook or myspace, and provides a great opportunity for players to meet other like minded players who share a common interest- bingo. This opportunity to interact with hundreds, if not thousands of players on a daily basis in a friendly and fun environment allows players to make friends, meet new people and to share their emotions. Unlike facebook or myspace, players are entertained with games of bingo as a common interest, so less emphasis is placed on direct communication only, which is how traditional chat rooms started. Furthermore, mobile bingo allows play from the comfort of a players own home, or to login literally anytime, anywhere. This allows players to feel comfortable and at ease in their own surroundings, without having to physically meet somebody in an external social environment.
According to many experts, a bingo chat room can be viewed as an extension of an online dating site, where the social and dating functions are very similar. For many, chat rooms and online dating can be viewed as a way of connecting and communicating with the outside world, but without the need to develop a physical relationship. There are many hidden powers that drive the social networking phenomena and empower social science, where all types of bonds and relationships can be formed in the bingo chat rooms. Such relationships may include knowledge transfer, where players in a social network discuss daily topics of interest to them, perhaps the latest episode of Coronation Street for example or it may simply be a discussion on what the players may spend their full house winnings on. Another type of relationship may be based on trust. A trust relationship could be formed between the bingo admin and players, where a player views admin as a trusted part of their network, placing trust that they are there to help at all times; admin are understanding, caring, and are there to facilitate in resolving any issues players may have.
Another type of relationship that may be formed in mobile bingo chat is an information broker, where information brokers are usually the players who lead the topics within the chat room. Social networking experts believe that a principal reason why bingo chat relationships form is because of the similar demographics and interests between players. For example, when individuals enter an online dating site, there may be a huge mix of interests, characteristics and a heightened expectation to meet somebody. On the other hand, bingo players primarily use a bingo game as primary reason, where chat is seen as a secondary reason. It is thought that because of this unintentional act to meet other people, players may actually be more susceptible to making stronger bonds and networks that develop and may lead to committed relationships.
Whether players login to mobile bingo to simply play the game, make friends, or to become part of a social network, it is undeniable that romantic relationships will continue to develop and blossom.
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1 bet, 1 Spin; everything to be decided by the roulette wheel!
Step forward Andy Revell. A fearless gambler who wanted the thrill of his life- and he sure got it on the roulette wheel. In 2004, Andy Revell, a Londoner, sold everything he owned- his clothes, property, car- literally every last thing he owned. Why? To place everything on one spin of the roulette wheel! One single spin gambling everything he had ever owned and worked for- for the chance to double it and win big!
Having travelled to Las Vegas, Andy made his way to the Plaza Hotel, accompanied with US$135,300 ready for the thrill of his life. Andy rented a tuxedo, but started off with small outside table bets, taking his time to find the right moment to present itself.
The time had come, the croupier had explained the roulette rules, the wheel was spinning and Andy placed everything all on RED. No more bets is called, the crowd are amassed, some cant look, some cheering, some willing the ball to land in red-, Andy looks on nervously yet excited, everything he owned is riding on this spin! The ball takes a lot bounces off the slots, will it ever land- where is it going to land?? The ball settles…….. RED 7! Andy sees the results and roars in delight, relief, euphoria! The crowd go crazy and the scenes at the casino were of sheer ecstasy. Andy Revell had just won US$270,600.
Andy, who was understandably elated said, “ “It all happened so quickly, it was spinning before I knew it, I gave US$600 tip to the croupier and I plan to party and buy some new clothes”.
For a totally free £5 bet on roulette, download roulette for free now to your mobile phone and if you win- you keep it! mFortune advise all roulette players to gamble responsibly.
Mobile Casino gambling is booming! The latest figures reveal that mFortune players won an astonishing £10m+ in the last 30 days and it won’t be too long before the £15m a month mark is smashed. But how is this being won? Is it pure luck, strategy, or a bit of both? In this article, we examine the game of roulette and some of the most popular roulette systems used by mobile roulette players.
Roulette is pretty straightforward; 37 numbers- spin the wheel and simply pick the number the ball will land in on the roulette wheel. Aside from a single number, you may also place bets a range of other outside table options, i.e. colour, high or low, odd or even etc. Simple stuff you may agree? Seasoned players may disagree! Roulette is a haven for systems and strategies with players seeking to get that upper edge; every system has its unique traits and exciting components of luck, or ‘ability and method’ as system players may argue.
Roulette System – Progression Probability Betting
Overview- Increasing bets proportionately after a series of results. Method- Place 1 chip on red and 1 chip on black and record the numbers of 5 results. Players are looking for section patterns of where the ball lands. Excluding zero, the ball can only land in one of the following sections: 1-12, 13-24, 25-36. When a section goes without 1 hit in 5 results, a player then starts this Progression Probability Betting by increasing their stake each time until the section they are betting on takes a hit. For example, if the results were 1, 6, 12, 13, 22, a player then starts betting on section 25-36, increasing their bet proportionately to make a profit and cover the previous bet until the result hits the 25-36 section. The logic behind this system is historical probability and the notion- “it hasn’t come out in 5 results so it must be due”. One the one hand, there is strong mathematical logic in this roulette system, if you consider a set of historical results. However, each spin is unique and probability does not account for historical or past results when the roulette ball is spun. Hence, every single time the ball is spun; it has exactly a 12/37, or roughly a 1 in 3 chance of hitting the 25-36 section.
mFortune view:
For- It’s a very popular system which attracts a lot of loyal supporters.
Against- The odds of the roulette ball hitting one section are exactly the same on every spin, regardless if the previous 100 results did not hit one particular section of the wheel. The roulette wheel has no memory.
Roulette System – Sleeping Martingale
Overview- Doubling your last bet until the player hits the result. Method- A player typically plays both red and black until a number of results appear in sequences that are the same colour. This could be as little as 1 result, or perhaps more likely to be 3-5 reds ‘in a row’- i.e. the last 5 roulette wheel results – red, red, red, red, red. The player then places a bet on the opposite colour (black in this example) and continues doubling their bet until the black number is drawn. For example, if a player loses, they double their bet. If the player loses again, they again double their bet. The player continues to do this until they win and then go back to their original bet. The sleeping martingale roulette system has been used by players for years and generally players can and do win when playing this system. However, this roulette system does have its limitations and is not for the faint hearted. Imagine betting for the 6th or 10th time in the sequence? Players usually need to have, or be prepared to have a high bankroll for the sleeping martingale system to work. Again, similar to the above progression probability betting system, the Sleeping Martingale system is based on probability and maths logic, but is a much steeper scale of betting. The odds of a red or black coming out remain exactly the same odds each and every spin and anomalies can occur.
mFortune view: For- It is one of the most played systems which attracts a lot of high rollers Against- It is not for the faint hearted! Huge wins (and losses) can be won or lost very quickly by players using this system.
Roulette System- D’Alembert System
Overview: A pyramid roulette system for the patient player. The roulette pyramid system is another system pinned on arguably more gambling psychology than mathematical logic. The logic underpinning the system is that if you win on 1 roulette spin, you are less likely to win on the next and should therefore reduce your bets to avoid losing as much money. On the same rule of thumb, a player should increase their bet after a losing spin, on the logic they are more likely to win as they have had a losing spin. The d’Alembert system follows scientific theory that “nature seeks equilibrium”.
Similar to the martingale, the D’Alembert System is usually applied using outside table on even money sections. This is preferred by some players to the martingale as it has a less aggressive betting scale if a losing bet is drawn. The system and betting pattern is very simple. After each loss, the bet is increased by 1 unit and after a win, the bet is then decreased by 1 unit. For example, a player starts with 20p on red, if the result is black; the player then increases to 30p, 40p, 50p and so on. If the player then wins at 50p stake, the bet is reduced back to 40p and the sequence continues.
mFortune view: For- This system suits players who prefer not to upscale rapidly like the martingale system. The D’Alembert System is designed to protect a player’s bankroll. Against- It is arguable that this system is mathematically flawed. The maths logic behind roulette from a theoretical perspective is that from 100 spins, red will be drawn 47.37% of the time and black will be drawn 47.37% of the time. Therefore, if red and black accumulates to equal 94.74% (47.37% x 2) of the total spins, then what happens the other 5.26% of the time? That 5.26% is the house edge, created by the green ’0′ as the D’Alembert system focuses on the outside of the table. The D’Alembert System does also rely on a player building up a winning sequence, i.e. more winning spins than losing spins at the right time.
Roulette System- Revell Roulette System
Overview: Use all your bankroll on an outside bet
The Revell Roulette system is based on one of the most famous roulette winning stories of all time. Ashley Revell sold everything he owned, travelled to vegas and put his entire life savings of $136,000 on 1 colour- red. Lucky for him and all the spectators, the roulette wheel spun red 7 and he doubled his money.
mFortune view:
For- The roulette wheel has no memory. The odds of hitting an outside number are exactly the same each and every spin. If you feel lucky, you could pick 1 colour, or even 1 number for a huge win.
Against- It’s definitely not a tactic for the faint hearted.
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Its no secret that bingo is one of the most loved games by the British Public and indeed the world. It is estimated that nearly 7m adults engage in bingo on a regular basis in the UK. But, what exactly is it that makes bingo adored by its legions of players? In this article, we take a look at some just 10 of the major reasons at why bingo is loved so much.
1- Fun and exciting!Bingo is fun; fun and exciting. It is a social game that is enjoyed by a huge mix of people, where literally hundreds if not thousands of players can interact with each other (if they want to) making the player experience all that more enjoyable. Bingo is a fun way to enjoy in spare time and can provide fun entertainment. Bingo also provides a chance to win. It is estimated that approximately 96% of all bingo players have won at some point
2- Bingo Free Bonuses. A whole host of bonuses are available for mFortune bingo players. These include free play, random bingo bonuses, prize draws, facebook promotions, deposit bonuses, refer a friend bonuses and of course the Friday Big Prize Draw.
3- Bingo Jackpots.With bingo jackpots in their tens of thousands, some lucky players will win these! Not a bad windfall whilst playing your favourite game.
4- Bingo Chat. Chat is a big reason why players love bingo! And why not?! Where else can you be playing a game you love whilst meeting loads of wonderful new people and friends. Many friends and social networking communities have developed through bingo chat and over time., players become every good friends and even lovers in some cases.
5- Friday Night Fun BIG PRIZE DRAWS. Holidays, vouchers, TV’s, playstations, wii’s, cash, you name it -its been available in the Friday night draw at 8.30pm
6- Chat romance?- Make friends and Lovers? It is estimated that 5000+ people a year meet their lover in bingo chat, and mFortune chat is no exception. Although there has not been a mFortune bingo wedding yet, there certainly has been romance in the air on more than a few occasions.
7- Anytime- anywhere, any phone. Playing mobile bingo is now the main choice and only real choice for players. Sit back in your pj’s, on your settee, in bed, and simply enjoy bingo at your ultimate convenience, anytime anywhere!
8- Bingo Chat admin. At mFortune bingo, chat admin is present 24/7/365, so players are guaranteed some good banter and entertainment, as well as a friendly environment at all times. Quizzes, topical discussions, random discussions are all part of the fun when playing mobile bingo. You’ll be guaranteed a fun time in chat when playing bingo and helpful admin if you ever need anything.
9- Bingo Rooms- Fred up of playing 100s of other players? Well, mFortune has multiple rooms to choose from, each with their own style and characteristics. A style foe everyone!
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mFortune mobile casino are giving away a free bet to every mforune casino player on Big Brother 2011. Predict who will win- and you’ll get £5 bonus! Enter at mFortune facebook page.
And so its back- BIG BROTHER 2011; love it or hate it- its got everybody talking about it! Bookmakers make the Jedward twins favourites at about 3-1, closely followed by Amy Childs at 4-1. Both Jedward and Amy have an army of followers so it could pay to stick to these two contestants. However, as we all know from previous BIG BROTHER episodes, very rarely do the favourites actually triumph. In fact, the only houesmate who was favourite on day 1 that went on to be the eventual winner was Pete, from BIG BROTHER 7.
Amy Childs who his infamous for her time on TOWIE (The only way is Essex) has already offered several vajazzle treatments to fellow housemates, whilst Jedward are running around the BIG BROTHER house like lunatics. The other contestants have not really come out of themselves yet, just ticking along nicely in the background. Kerry Katona also has bene given a secret task, which she failed and then as a punishment had to select 2 other housemates to be nominated for eviction.
There’s sure to be plenty of gossip from the house and plenty of talking points. Whose going to win- you decide!
Here is the Celebrity Big Brother Odds, and a short overview of the housemates:
Jedward – Odds: 3-1 favorites. Quirky Irish twins who are either loved or loathed. Shot to fame for their time on the Xfactor, but not for their singing abilities. Amy Childs- Odds: 4-1. The new Cheryl Cole? Amy is adored by male followers and will be a tough nut to beat.
Kerry Katona- Odd: 5-1. Does Kerry need an introduction? She is one of the best loved celebrities in the UK.
Bobby Sabel – Odds: 25-1. A relatively unknown in the UK, but has fronted the world biggest magazines. A bit of a looker, but will the housemates take to him?
Pamela Hasslehoff- Odds: 25-1. The ex wife of David Hasselhoff. Another unknown who probably owes her fame to her hubby, but she did appear in the baywatch episodes.
Lucien Layiscount- Odds: 20-1. Model, actor and ladies man? Can he win the Celeb BB- the bookies don’t think so….
Sally Bercow- Odds: 100-1. A speaker at the house of commons, Sally is known as an outspoken wife of controversial figure John Bercow. Not too well known in the ‘celebrity arena’ and she will do well to win over the Big Brother faithful
Darren Lyons-Odds: 100-1. A paparazzi, so will the other celebrity housemates take kindly to him? Australian and apparently full of confidence, has he something up his sleeve?
Paddy Doherty- Odds: 5-1. Shot to fame on My Big Fat Gypsy Wedding, paddy has already built up an army of followers. He could well take all the beating in the house.
Tara Reid- Odds: 10-1. American Pie sensation with a list of big name films on her CV. However, can she win over the UK fans now Amy Childs is in the house? Its going to be tough with the Amy Childs Factor.
MFortune view- its early days, but it looks to be between Kerry Katona, Jedward and Amy Childs, or will an outsider spoil the party?.
Frankel, the three year oldsuperstar trained by Sir Henry Cecil has officially been given the highest rating in the world, and duly been tagged one of the all time greats- but just how great is the Freaky Frankel?
Frankel, with form figures of 1111-1111 and who now has an official rating of 130 and various timeform ratings of 140+ is some way clear of his rivals in the horse racing world ratings. Indeed, Frankel is rated the best racehorse in the world. But, just how far can Frankel go? With private rumours circulating that this is the best horse Sir Henry Cecil has ever trained, which is some statement in itself, experts around the globe are asking whether can Frankel go on to reach an unprecedented heights of 135-140 and truly surpass the greats of Citation, Man ‘o’ War, Kelso and more recently Sea the Stars, Galileo an the legendry Montjeu and Dubai Millennium?
Frankel is expected to head to the group 1 Queen Elizabeth Stakes at Royal Ascot which is over 1 mile, which William Hill expect Frankel to be sent off as short as 1-10 if his rivals drop out.
Frankel has a potent weapon, sheer speed facilitated through that long galloping long stride and if allowed to bowl out in front, surely no horse can live with him? But the key question is can Frankel keep up that pace for another 2 more furlongs? If Frankel is to beat all the best mile and a quarter horses around next year, he may have to learn to settle a little better and save some for the end of the race, or will he need to? Apart from the St James Palace Stakes 2011 at Royal Ascot, Frankel has barely come off the bridle and it will be a brave punter who takes him on.
Do you think Frankel is the best horse we have ever seen? How long can Frankel stay unbeaten? will he end up at next years Breeders Cup Classic?
Info- At mFortune mobile phone casino, we will be regularly updating the blog with horse racing news and free bonus credit competitions tied to horse racing (we hold free competitions every week for bonus credit at the casino- if you win – keep it!). This year, we’ve already gave away to every player a free Gold Cup bet of £5 and also every player received a free bet on the Grand National 2011, where winning tipsters received £14 if they correctly predicted the winner Ballabriggs. See our facebook page for our latest weekly promotion. Remember, all new players get £5 completely free at the casino and if you win, keep it! mFortune is the worlds largest mobile phone casino.
There is one big secret online bingo halls don’t tell you; mobile bingo is becoming an unstoppable craze that is sweeping the nation and the world- and it’s not hard to see why! Gone are the days where players have to sit for hours on end staring at their personal computer, refined to sitting in 1 room, lonely and isolated. Players are now flocking in their thousands to join the mobile bingo phenomenon to enjoy their favourite game anytime they like, anywhere they like, on any phone they like! It’s no wonder 7/10 new players are going mobile!
Ultimate Convenience- Anytime, Anywhere, Any Phone
Mobile bingo is fast, easy and simple to play and is just so much fun! It’s easy to see why bingo players love it! Imagine being able to sit back on your sofa in ultimate comfort, being able to login in under 20 seconds for that chance to get 1 line, a full house, or maybe even the jackpot- which are available in each and every room. With legendry chat rooms that are supported by 24/7 admin, this social networking element allows players to take advantage of the interaction and join the mobile bingo community. There are regular quizzes, random prizes, tournaments, competitions, banter and a guaranteed game full of laughs and giggles; players just love mobile bingo games more and more. Players need not worry about monitoring their numbers- there is an autodab which takes full control for you. Players also don’t need to shout house, unless they want to of course. The computerised function allows the winning ticket to be identified and will be notified on screen. mFortunes bingo ball will do a private little dance, just so you can be sure you have the winning ticket- he has some click moves too- so keep an eye on him!
Online Bingo Decline- Mobile Bingo Increase
Online bingo is suffering and there are many reasons why. There are so many online bingo operators yet little offer anywhere near the gaming experience that mobile bingo can offer. Furthermore, some online bingo sites are guilty of just trying to constantly attract new players with little care of concern for existing players. mFortune mobile bingo is different- mFortune take a special pride in player satisfaction and strive to ensure all players have an experience to remember. If you join mFortune mobile bingo, you can be sure you’ll be well looked after and don’t just ask us- login on to www.facebook.com/mfortunemc and see real player comments for themselves.
Interesting Bingo Facts
There are over 6 million bingo players in the UK
* The majority of bingo players used to be female, around 80%- but it’s now only 65% / 35% female bias
*It is rumoured the inventor of bingo, Carl Leffer, went insane shortly after producing thousands of bingo combinations for the first games of bingo.
*Bingo is the only game the armed forces are allowed to play- Mobile bingo being the favourite.
*In Germany, Bingo is played in schools for educational purposes to teach multiplication and maths
*Mathematically there are 1,474,200 unique bingo card combinations
*Astonishingly, the number of possible arrangements of numbers on a bingo card is;
552,446,474,061,128,648,601,600,000
*In USA state of North Carolina, it is actually illegal for a bingo game to last over 5 hours.
*96% of all bingo players have won at least once
*It is believed there are over 5000 couples a year meet in bingo chat
Bingo Slang
1 kellys eye – Ned Kelly. According to folklore, Australian gangster Ned Kelly only had one eye.
2- One little duck- the number 2 looks like a duck
7- One little crutch. The number 7’s appearance is like a crutch.
9 Doctor’s orders: A pill known as Number 9 was a laxative used by army doctors in Britain.
10 Downing street: The Prime Minister’s address, 10 Downing Street.
13 Bakers Dozen: Its modern folklore that a baker used to give 13 pieces of bread for an order of 12 so the extra piece could be tested before sold.
17 Dancing queen: Abba song
23 Lord’s My Shepherd: Taken from Psalm 23.
26 Half a crown: This is equivalent to 2’6d, or two and six.
59 The Brighton Line: In London, the London-Brighton service is number 59.
65 Old age pension: ‘Pension’ age in the UK was at the age of 65 before amendment.
76 Seven ‘n’ six – was she worth it? This is referring to a price of the marriage licence, seven shillings and six pence. Was she worth the expense??
80 Gandhi’s breakfast: Ghandi famously declined food when on a peace protest. The 80 derives from 8 (ate in slang) and the 0 (he ate nothing).
It is official; mobile phone casinos are fast becoming the choice of casino players in comparison to online casinos! After many promised years of industry hype and ambitious forecasts, 2011 is the year which has seen the mobile casino boom finally delivered! Recent industry research confirms that there has been a huge rise in players that are now choosing to use mobile casinos because of their accessibility, playability and huge rise in popularity. For many years however, this simply hasn’t been the case. Mobile casinos, which fall within the mobile gambling category, had repeatedly proved to be a disappointing and a costly false dawn despite repeatedly been regarded as the next ‘big thing’ of the gambling industry. Nevertheless, the years of waiting seem to be over and on the back of some impressive results in 2011, it is clear that the mobile casino boom has finally arrived with a bang.
When assessing the size and scope of the strategic landscape for mobile casinos and mobile gambling, there are several forecasted projections available from authoritative research houses. Most notably, figures presented by Jupiter research group, although perhaps somewhat ambitiously, forecast that the mobile gambling industry could reach worldwide revenues of $48billion by 2015. That said however, these projections are based on a number of assumptions which are considered speculative by the general consensus within the mobile gambling industry; for example, the opening market of the Chinese market. The truth is that nobody can exactly pinpoint with any degree of precise accuracy just how far this exciting mobile gambling industry will reach.
Accessibility factors – mobile casinos vs. online casinos
Based on several casino player studies, mobile casinos hold several distinct and attractive advantages over online casinos when considering accessibility factors. According to the Office of National Statistics, there are a significantly higher proportion of mobile phone owners compared to desktop or laptop computers. Furthermore, when analysing the usage of mobile phones compared to personal computers or laptops, there is again an interesting bias which suggests a mobile phone is usually significantly more accessible and within easy reach from the user at all times, whereas a personal computer or laptop is far less likely to enjoy the same accessibility.
There are also technological aspects to consider. The nature of a mobile phone allows the user to be playing mobile casino games within seconds, compared to that of a sometimes arduous process that may be taken when accessing an online casino. For instance, it could take several minutes to start up a computer, load up the internet and security software, and then login to the casino service provider. In a recent casino player study, the ability to access and play mobile casino games within 20 seconds on a mobile phone was deemed as a positive and significant motivating factor for players.
There is also an additional and interesting area when considering mobile casinos vs. online casinos, which is that of internet access. According to recent studies, mobile internet has opened up a vast new market altogether, introducing individuals to the internet for the first time. Although not applicable for the vast majority, for a large section of certain markets, there remains a certain stigma attached to using as computer, being computer literate, and also internet transaction phobia. However, with the increase in accessibility of mobile phones and in particular the access of mobile internet and social networking sites, a mobile phone has subtlety transmigrated previously inaccessible consumers, to accessible and loyal mobile casino players. It is questionable whether a personal computer or laptop could truly complete this same feat.
A Player perspective
It’s a traditional adage and no secret that players are at the heart of any business; mobile casinos are no exception. According to several casino player studies, there are a number of key factors that are driving the mobile casino boom. A principal driving factor identified is the ability to play a mobile casino anytime, anywhere; the ability to login and play casino games within 20 seconds; and the game play, graphics and player experience are now on par, if not superior to an online casinos offering. When these 3 factors are added together, it is easy to understand why the proposition of a mobile casino is becoming far more attractive to players. It is also easy to understand why mobile casinos in the near future, look set to overtake their counterpart, the online platform.
mFortune Mobile Phone Casino earned the eGaming Review Operator Award for Rising Star at the most recent 2011 event at The HAC London. These prestigious awards are in recognition of egaming excellence, rewarding the top performing companies within the industry. mFortune’s mobile casino platform allows players to play casino games anytime, anywhere.
